Edvard Bernajz
Edvard Louis Bernajz (22. novembar 1891. - 9. marta 1995) bio je austrijsko-američki pionir u oblasti odnosa s javnošću i propagande, koji se spominje kao „otac javnih odnosa”.[1] Bernajz je bio imenovan za jednog od 100 najuticajnih Amerikanaca 20. vijeka od strane časopisa Life.[2] Njegovu biografiju napisao je Lari Taj, koja se zvala „Otac javnih odnosa” (1999), a kasnije bio predmet dokumentarca od Adama Kertisa nazvan „Century of the self”.
Edvard Bernajz | |
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| Datum rođenja | 22. novembar 1891. |
| Mesto rođenja | Beč, Austrougarska |
| Datum smrti | 9. mart 1995. (103 god.) |
| Mesto smrti | Kembridž, SAD |
Njegove najpoznatije kampanje uključuju napore iz 1929. godine za promociju ženskog pušenja brendiranih cigareta kao feminističkog „Osjećaja slobode” i njegovim radom za United Fruit Company u vezi sa rušenjem vlade Gvatemale 1954. Radio je za desetine velikih američkih korporacija, kao i vladine agencije, političare i neprofitne organizacije.
Od njegovih brojnih knjiga, Kristalizacija javnog mišljenja (1923) i Propaganda (1928) dobila je posebnu pažnju kao rani napori da se definišu i teoretizuju oblasti odnosa s javnošću. Navodeći djela pisaca kao što su Gistav le Bon, Vilfred Troter, Valter Lipman i svog ujaka (i teče, istovremeno) Sigmunda Frojda, on je opisao mase kao iracionalne i podložne instinktu stada - i ukazao na to kako sposobni praktičari mogu da koriste psihologiju i psihoanalizu u javnosti kako bi ih kontrolisali na poželjnim načinima.[3][4]
Vidi još uredi
Reference uredi
- ^ „Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103”. The New York Times. 10. 3. 1995.
- ^ Ewen, Stuart (1996). „Chapter 1: Visiting Edward Bernays”. PR! A Social History Of Spin – Chapter 1. Basic Books. Arhivirano iz originala 5. 9. 2008. g.
- ^ Bernays 1923.
- ^ Bernays 1928.
Literatura uredi
- Ewen, Stuart (1996). „Chapter 1: Visiting Edward Bernays”. PR! A Social History Of Spin – Chapter 1. Basic Books. Arhivirano iz originala 5. 9. 2008. g.
- Bernays, Edward (1923). Crystallizing Public Opinion. Ig Publishing. ISBN 978-1-935439-26-4.
- Bernays, Edward (1928). Propaganda. Ig Publishing. ISBN 978-0-9703125-9-4.
- Bernays, Edward. Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays New York: Simon and Schuster, 1965.
- Cutlip, Scott M. The Unseen Power: Public Relations. A History.. Hove. . UK: Lawrence Erlbaum. 1994. ISBN 978-0-8058-1465-1.
- Ewen, Stuart (1996). PR! A Social History of Spin. New York: Basic Books (Perseus). ISBN 978-0-465-06179-2.
- Marks, Barry Alan. "The Idea of Propaganda in America." PhD dissertation accepted at the University of Minnesota, 1957.
- Olasky, Marvin. "Reception of Edward Bernays’ Doctrine of ‘Manipulating Public Opinion". Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, 6 August 1984; (ERIC).
- Olasky, Marvin. "Bringing ‘Order Out of Chaos": Edward Bernays and the Salvation of Society Through Public Relations". Journalism History, 12(1), Spring 1985.
- Rampton, Sheldon, and John Stauber. Trust Us, We’re Experts! How Industry Manipulates Science and Gambles With Your Future. New York: Jeremy P. Tarcher/Putnam. 2001. ISBN 978-1-58542-059-9.
- Tye, Larry (1998). The Father of Spin: Edward L. Bernays and the Birth of Public Relations. New York: Crown. ISBN 978-0-8050-6789-7.
- American National Biography v. 2. . Oxford University Press. 1999..
- John Stauber and Sheldon Rampton, Toxic Sludge Is Good For You: Lies, Damn Lies and the Public Relations Industry
- Edward Bernays, Biography of an Idea: Memoirs of a Public Relations Counsel (excerpt )
- Curtis, Adam (26. 11. 2008). „Century Of Self. 1-1 Happiness Machines”. BBC. Pristupljeno 12. 2. 2010.
- „Freud's Nephew and the Origins of Public Relations”. National Public Radio. Pristupljeno 12. 2. 2010.
- Nimmo, Dan D.; Newsome, Chevelle (1997). Political Commentators in the United States in the 20th Century: A Bio-Critical Sourcebook. Westport, Conn.: Greenwood Press. str. 1–9. ISBN 978-0-313-29585-0.
- Marvin Olasky column on his interview with Bernays at Townhall.com Arhivirano na sajtu Wayback Machine (7. decembar 2008)
- Wilfred Trotter (1919). Instincts of the Herd in Peace and War – 4th impression, with postscript. New York, MacMillan.
- Stephen Bender. Karl Rove & the Spectre of Freud’s Nephew, LewRockwell.com, 2005-02-04
Spoljašnje veze uredi
- Edward L. Bernays papers
- Edward L. Bernays papers, 1982–1998 (bulk 1993–1995) Arhivirano na sajtu Wayback Machine (19. oktobar 2017)
- Edward L. Bernays tells the story of "Torches of Freedom" in his own words – video clip −1999
- „Everett Dean Martin and Edward L. Bernays, Are We Victims of Propaganda? (Library of Congress reproduction from The Forum Magazine, March, 1929)”. Memory.loc.gov. Pristupljeno 12. 2. 2010.
- Edvard Bernajz na sajtu C-SPAN (jezik: engleski)
- Edward L. Bernays na sajtu Projekat Gutenberg (jezik: engleski)
- Edvard Bernajz na sajtu Internet Archive (jezik: engleski)
